5. Marketing for a fintech can be challenging. But there are distinct growth opportunities in each challenge.

Just when you think basic customer acquisition will solve all of your growth problems, or that the only way to stand out in a sea of competitors is putting all your media dollars in one attention grabbing basket - that's where very strategic, internally AND externally aligned fintech marketing becomes critical. And it starts with clearly defining your biggest roadblocks and your biggest strengths. 

Today we’re talking to the director of digital solutions for Crue, Brian Ryback. Brian not only takes us through 3 of the biggest challenges in marketing for fintech solutions today, but he also gives us very specific actions to take if you’re neck deep in your feelings with these obstacles.

Download the Ultimate Mindset Marketing Scorecard: https://bit.ly/mindsetscorecard

• It upgrades your persona criteria beyond basic psychographics and connects you with your ideal customer match faster. 
• Use it to highlight past-success proof, narrow down your addressable audience, and effectively prioritize your marketing efforts. 

More Mindset Marketing Education:

• Podcast Episode: Maximize Your Fintech Marketing Investment with a Customer Mindset Strategy
• Blog Article: How to Use Customer Mindset to Maximize Your Fintech Marketing Investment 

Host of this episode is Director of Marketing for Crue, Katie Hardy.

Going to the LendIt Fintech Conference May 25-26? Meet up with Brian and talk fintech media & marketing strategy over a drink! You can reach him here: brian.ryback@yourcrue.com

 Connect with Crue:
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Who's Crue:
Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

Connect with Crue at yourcrue.com.