Fintech Buyer Personas: Mistakes to Avoid
Description
1. Smart b2b fintech marketing starts with building detailed buyer personas and Ideal Customer Profiles (ICPs).
Megan Porter, VP of Demand Gen at Crue Fintech Marketing, joins us to talk through the most effective way to activate upon this work.
Learn the 6 mistakes to avoid when building fintech buyer personas.
And if you want even more intel around how to build better buyer personas, dig into the article here. It includes the Ultimate Fintech Buyer Persona Template so you can start defining your ICPs ASAP.
Host of this episode is Director of Marketing for Crue, Katie Hardy.
And now, on with the show.
The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.
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