Brand Building: Discussing the power of relationships with Executive Producer and Director of BET+ Family Business.
Description
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley.
🎯 Purpose of the Interview
The interview aims to:
- Inspire creatives and entrepreneurs by sharing Trey Haley’s journey in the entertainment industry.
- Highlight the importance of persistence, self-belief, and strategic networking.
- Promote Haley’s current work, especially the BET+ series The Family Business.
- Educate listeners on the realities of Hollywood and the long-term mindset needed for success.
🔑 Key Takeaways 1. Origin Story & Early Influences
- Trey Haley grew up in Dallas-Fort Worth, with a mother in corporate sales and a father who was a criminal defense attorney.
- His passion for entertainment began early, influenced by music, Spike Lee scripts, and editing during college at North Texas.
2. Leap of Faith to Los Angeles
- Moved to LA with no backup plan, driven by passion.
- Took a courier job to network and eventually landed an internship with Morgan Freeman’s company, Revelations Entertainment.
3. Building Tri Destin Studios
- Co-founded Tri Destin Studios with Nikita De Brown Jones.
- Emphasized creating their own lane and owning their content.
- Their goal: “Change the perception of the world” through storytelling where “we always win.”
4. The Family Business
- Based on Carl Weber’s bestselling book series.
- Independently produced before BET+ picked it up.
- Features a star-studded cast including Ernie Hudson, Valerie Pettiford, Michael Jai White, and Javicia Leslie.
5. Industry Wisdom
- Success in Hollywood is about relationships, consistency, and character.
- Warns against shortcuts and “hook-up culture” in entertainment.
- Encourages young creatives to focus on talent, value, and long-term growth.
🗣️ Notable Quotes
-
On taking risks:
“My mother said, go jump off the ledge and go fly like a bird.” -
On self-belief:
“Who told you you could be an attorney? Nobody. You figured it out. I’m going to figure it out too.” -
On breaking into the industry:
“I took a courier job just to meet people in the studios. I dressed like I worked there so they’d see me the way I needed to be seen.” -
On creating value:
“The most powerful people create their own companies, their own stories, and tell them consistently.” -
On longevity:
“If your roots aren’t settled and strong, anything can take you out.” -
On perspective:
“Your perspective in life is the key. If you see negative, you’ll get negative. If you see the win, you’ll fly high.”
📺 Current Project Highlight
The Family Business
- Streaming on BET+
- Multi-season crime drama with layered storytelling and strong character development.
- Haley serves as executive producer and director.
#SHMS #STRAW #BEST
See omnystudio.com/listener for privacy information.























