Brand Building: She helps define a brand-based company’s reputation, not just its visual identity.
Update: 2025-06-10
Description
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.
A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence).
Here are some key highlights from the conversation:
🎙️ Guest Background
- Danielle is a Spelman College graduate based in Miami, Florida.
- She began her career in event planning and transitioned into public relations after working at Radio One in Philadelphia.
- She founded Women in Media Global in 2012, impacting over 15,000 women and students globally.
📣 Strategic Communication & Branding
- Emphasizes the importance of external communication and understanding the target audience.
- Defines a brand as a company’s reputation, not just its visual identity.
- Brand activations are described as experiential marketing efforts that create emotional connections with consumers.
💡 Marketing & Sales Insights
- Advocates for niche marketing over trying to appeal to everyone.
- Encourages small businesses to allocate 10–30% of profits to marketing.
- Offers a six-week marketing and sales accelerator for startups and growth-phase businesses.
🤝 Client Onboarding Process
- Offers a free discovery call to assess fit and understand client goals and pain points.
- Works primarily on a retainer model for PR services.
🎧 Extensions of Her Brand
- Hosts the WIM Speaks podcast, available on Spotify, Apple, and YouTube.
- Uses platforms like Instagram and LinkedIn to connect and share her work.
#SHMS #STRAW #BEST
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