Welcome to the first edition of Everything is Brand in 2022, our third season! 

Everything from NFTs to crypto, to the metaverse, micro-influencers and video. A lot is potentially coming up for brands and their marketing strategies. We talk about some of the things that will become bigger in 2022.  Are brands ready to navigate through these changes? How can brands be prepared for what's coming? 

Some of the topics we cover during this episode:

• NFTs
• Cryptocurrency and its impact
• The metaverse
• Inclusive and topical marketing
• Customer service speed expectations
• Video
• Micro-influencers
• Crowdsourcing content
• Humanizing brands
• Social media advertising (Tik Tok)

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on January 7th, 2022.