What is a purpose driven brand? From environmental, societal, and charitable efforts - there are many ways for brands to build meaning into their business.

And the data tells us people are looking for conscientious companies to shop with, and work for.

Let's talk about what it means for a brand to lead with purpose - ranging from pharmaceuticals, to clothing and energy.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on June 29th, 2022.