Lost in conversations about "brand equity," "visual identity," and "brand architecture"? In this episode, host Christopher Henry demystifies 30 essential branding terms that often leave clients confused. Discover what these concepts actually mean for your business and how to apply them effectively without the pretentious jargon.

Before we dive in, special thanks to our sponsors: NOIZE, a full-service digital agency transforming businesses from startups to enterprises (noize.com.au), and The Startup Deck, the essential tactical card collection that helps you build faster and avoid costly mistakes (thestartupdeck.com - use code "lingolab" for 10% off).

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