In this conversation with Starwind Cannabis leaders Tony McIntosh and Eric Morrison, we unpack why traditional insurance approaches fall short for cannabis operations. From navigating the complex regulatory framework to addressing distinctive risk profiles like high-value crops and cash-heavy transactions, cannabis businesses face challenges that standard BOPs simply weren't designed to handle. The discussion tackles persistent misconceptions head-on and reveals how proper risk management and specialized broker knowledge can make this growing field both accessible and rewarding. We also explore what sets leading cannabis insurance programs apart. Whether you're already working with cannabis clients or considering this expanding opportunity, this episode provides practical insights from industry veterans who understand both insurance fundamentals and the unique demands of the cannabis marketplace. Discover how specialized knowledge can help you navigate this complex field with confidence.

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