Breaking the Spiral: Mark Laux on Menu Psychology, Profitability, and the Fight for Independent Restaurants
Description
In this episode of The Disruptive Chef Entrepreneur, host Christian J. Fischer sits down with Mark Laux, founder of HotOperator and the creative mind behind one of the most successful food service marketing stories in history. Known as the “five billion man” for his work on the Stuffed Jalapeño Popper program, Mark shares his incredible journey from design student to shaping the way restaurants think about menus, pricing, and profitability. Together, they dive into the psychology of menu engineering, the silent killers inside restaurants, and why storytelling (not discounts) sells food. With insights rooted in decades of data, creativity, and industry disruption, this conversation is a masterclass in how to turn passion and strategy into lasting success in hospitality.
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