Brendan McCarthy, CMO of Criteo, on marketing during periods of transformation and how to maintain customer trust
Description
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Brendan McCarthy is Chief Marketing Officer at Criteo. He joined Criteo in late 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience to the company. Under his leadership, Brendan spearheaded key transformational initiatives at Criteo, including a brand refresh and an integrated marketing campaign, “The Future is Wide Open,” which signaled the company’s new vision and commerce media strategy.
Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company.
Brendan joins the podcast to discuss all facets of marketing including marketing during company transformation, the importance of embedding within cross-functional teams, how to build a marketing org that supports multiple stakeholders.
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