The rise of self-service and what it means for advertisers, publishers, and markets with Jeffrey Mayer, Managing Director, US at DanAds
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Jeffrey Mayer is the Managing Director, US, and Head of Product at DanAds, which is an industry leading provider of self-serve technology. They power fully automated, and white-labeled self-serve infrastructure that enables global media owners like Roku, Spotify, Paramount, Zillow, WSJ, and more to support advertisers interested in buying ad inventory through owned tools. During our conversation Jeffrey discusses the importance of self-service tools and their growth over the years, how publishers are using AI automation to drastically reduce costs, and the impact of ad platform fragmentation.
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