Dan Kopman knows a thing or two about beer.

Some of you may recognize the name Daniel Kopman. If you don't know his name, you undoubtedly know some of his work. 

Currently, Kopman is a Professor and Lecturer at American University's Kogod School of Business and, likely more notable to us beer nerds, a Senior Policy Advisor for the World Brewing Alliance. Previously he was the co-founder and CEO of Schlafly Beer in St. Louis, CEO of Heavy Seas, voting member of the Beer Institute, and board member of the Brewers Association.

What is the World Brewing Alliance? In short, they're the trade association for trade associations. Over 70% of the world's beer production is represented by the WBA from small brewers to multinational conglomerates. Their mission is to corporate social responsibility, sustainability, responsible marketing practices, and invocation in the brewing sector. On the other side of things, they represent brewers to organizations like the UN and the World Health Organization. Bringing the two together their goal is for brewers to be responsible with their brewing and for health organizations to realize and support the cultural and economic benefits that brewers bring.

Low alcohol, no alcohol, and changing trends in drinking

We've talked about NA beer a good bit on the show and I think most of us know that lower alcohol beers are gaining popularity. Studies show younger generations are being more responsible in their consumption and aren't looking for a 15% stout. As the NA sector continues to grow, there are still plenty of people that will still want to grab a beer with some booze in it. 

Despite the growth we've seen in NA beer in America, our market is still way behind many other countries. Through technological and scientific advances more brewers are now offering high quality low and no alcohol beer. We've still got plenty of room to grow in this sector. 

Brewing around the world

Craft beer is booming in many places you may not think of. There's a growing scene in South Africa and you've probably enjoyed some South African hops in your hazy IPA. The scene in India is up and coming as well. Much like out locally sourced grains, hops, and fruits there's plenty of unique ingredients in these countries. Expanding the offerings of grains, hops, and other ingredients in local markets around the world is a boost for the environment as well as local economies.

We got deep into some amazing topics this week. We enjoyed it and hope you do, too. Let us know. Cheers!

Thanks for listening to Beer Guys Radio! Your hosts are Tim Dennis and Brian Hewitt with producer Nate "Mo' Mic Nate" Ellingson and occasional appearances from Becky Smalls.

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