Brian Halligan - Founder at HubSpot - Demandgen Flywheels
Update: 2019-12-11
Description
With a $6bn+ market cap, HubSpot has revolutionized marketing. Brian Halligan, HubSpot's CEO and Founder, and I sit down to discuss how the entire customer experience, from discovery to post-purchase, is the defining factor of winning companies today. From there, we discuss what exactly a demandgen flywheel is and how to build one through inbound and content-driven marketing. Brian also shares his take on competing with large incumbents in mature markets and the key KPIs one should hone in on in building a sustainable marketing engine.
For show notes, unreleased episodes, and more check out: https://patternrecognitionpod.com
Twitter: @JohnHeezy | Instagram: @johnghu
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