Keith Belling - Founder at Popchips & RightRice - Food Innovation
Update: 2019-06-20
Description
What does the food innovation process look like? In our age of wellness-focused living, Keith Belling has helped pioneer better-for-you products in both the snack and pantry aisle. Keith shares how he and his team focus on scaling a brand's awareness via field marketing and targeted partnerships as well as how he thinks about forecasting supply/demand in the early innings of a CPG startup.
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