Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how financial advisory is evolving with technology, personalization, and purpose to help Canadians achieve long-term financial security.

Joining us is Daniele Farinaccia, Senior Vice-President, Distribution and Channel Management at Sun Life Canada, who shares insights on empowering advisors with cutting-edge tools, balancing innovation with personal relationships, and shaping the future of financial advice.

Key Highlights:

1. Advisor Evolution: The shift toward holistic and personalized financial advice.

2. Advisor Tools: How Sun Life equips advisors to create healthier futures for clients.

3. GenAI Innovation: Using AI to enhance advisor-client relationships.

4. Growth & Opportunities: Sun Life’s commitment to supporting advisor success.

5. Vision for Advice: The future of financial advisory in a dynamic market.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.