Brooks Running laces up for price hikes in 2026
Update: 2025-10-31
Description
Brooks Running CEO, Dan Sheridan, announces a price increase on their sneakers due to rising tariffs, affecting customers starting 2026. Despite efforts to minimize costs, the company can't avoid the impact. The price hike may affect consumer demand, especially for casual runners, as the brand faces competition from other sportswear brands and economic uncertainties. However, Brooks' global expansion and reputation may help maintain momentum.
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