Brooks Running laces up for prices hikes in 2026
Update: 2025-10-31
Description
Brooks Running's CEO, Dan Sheridan, announces a 2-3% price increase for their popular sneakers starting 2026, due to new tariffs. Despite this, Brooks has seen nine consecutive quarters of growth and is the U.S. market leader, with participation in running at an all-time high. The company is optimistic about its global expansion, but the price hike may challenge customer loyalty as other brands face softer demand and inflation impacts spending.
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