Building An Omnichannel Brand and Strategy
Update: 2023-01-17
Description
Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like.
Tune in to learn:
- Are we in a DTC vs retail world? (6:30 )
- Enacting a test and learn strategy (9:35 )
- Going all-in on TikTok (12:55 )
- Thinking ahead for the coming year (19:00 )
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