Earning the Right to be Idealistic in Business
Update: 2022-12-22
Description
How do you build a socially-conscious product business within a competitive market? Mike Beckham, CEO and Co-founder, Simple Modern, shares his experience as a founder, diving into finding and protecting white space in the market, building brand loyalty and creating a great culture.
Tune in to learn:
- Identifying white space in the market (7:20 )
- Building “moats” in competitive markets (13:30 )
- The need to have a good product in order to give back (23:20 )
- Mike’s advice for founders (33:15 )
Mentions:
- Yeti
- Thermos
- Stanley
- Hydroflask
- International Housewares Association’s Inspired Home Show
- Quibids
- All Birds
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