What if you could turn your biggest parenting frustration into a six-figure business in just 90 days—using nothing more than a turkey carving knife and memory foam?

From 2am desperation to 90-day product launch—parenting pain points have a way of turning into breakthrough businesses. In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Harvey (https://www.linkedin.com/in/brittany-harvey/), co-founder of Vonu (https://vonubaby.com), about transforming a sleepless night into the Burplee Lounger, a patented memory foam solution that's helping thousands of parents tackle gas, reflux, and tummy time challenges. Learn how Brittany went from carving memory foam with a turkey knife to scaling a thriving baby product business while navigating the realities of patents, 3PLs, and building a brand that solves real problems. Whether you're a sleep-deprived parent or an aspiring product developer, this conversation delivers honest insights about manufacturing hurdles, supplier relationships, and the power of solving problems you actually experience.

Tune in to learn:

• (00:00 ) The Burplee Origin Story: From 2am Crisis to Viral Success


• (17:26 ) Expanding the Product Line: Stack Pack Innovation


• (25:25 ) Axio AI Sourcing Advertisement


• (26:58 ) Mom vs Dad Co-Founder Perspectives


• (37:46 ) Manufacturing and Alibaba.com Sourcing Strategy


• (47:36 ) 3PL Challenges and Family Fulfillment


• (51:52 ) Entrepreneurial Wisdom: Filtering Noise and Staying Focused


• (55:20 ) Where to Find Vonu

Check out our three most downloaded episodes:

• Scale Your Business Using These (Free) Audience Research Strategies (https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategies)


• Crowdfunding Unpacked: Kickstarter’s Blueprint for Small Business Success (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-success )


• Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis (https://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimis)
  
  Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

Chapters

• (00:00:00 ) - B2B Breakthrough: The Stack Pack
• (00:00:36 ) - How To Manage Having a Business and a Baby
• (00:01:27 ) - The Burpli: A Baby Lounger
• (00:04:33 ) - How To Start a Parenting Business on TikTok
• (00:07:55 ) - Beyond the Gas Job: Gas Relief for Baby
• (00:09:19 ) - Have You Changed The Berkeley Burpli?
• (00:10:43 ) - The 40-degree Burp cloth
• (00:17:03 ) - The Stack Pack Baby Diaper Bag
• (00:20:56 ) - Bottle Pack: Meta Ad
• (00:23:02 ) - Ideas Are Welcome at Tech Companies
• (00:25:19 ) - AI Sourcing: The Business Sourcing Engine
• (00:26:13 ) - How to Stay Connected With Moms Postpartum
• (00:33:33 ) - Are Dad's Involved in Parenting?
• (00:36:46 ) - Dads in the Manufacturing Process
• (00:37:27 ) - How To Find a Custom Fabric Maker
• (00:41:25 ) - How To Build a Bundles With Alibaba
• (00:43:25 ) - What is a valuable accessory to go with your burp?
• (00:47:23 ) - How 3PLs Have Affected Our Business
• (00:51:37 ) - What Do You Wish You Knew Before Starting Your Business?
• (00:55:11 ) - Where to Find Brittany VanUaby
• (00:55:51 ) - B2B Breakthrough: Accelerating Business Growth