Building Brand Love in Retail with Amy Carr
Description
In this episode, our special guest, Amy Carr, delves into the evolving landscape of retail and customer engagement strategies. We discuss the dynamic shift from traditional retail to digital platforms, emphasizing the challenges and opportunities presented by merging online and offline shopping experiences.
She highlights the importance of personalized customer journeys, social media, post-purchase customer engagement tactics and the role of data analytics in optimizing every stage of the customer journey, from initial acquisition through to retention strategies. Amy’s beliefs are driven by a blend of emotional connection and technological innovation and her insights provide valuable perspectives on navigating the competitive retail landscape while prioritizing customer-centric strategies.
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