DiscoverThe Business of FootballBuilding Brands Beyond the Pitch: The Importance of Athlete Representation with Callum Noad
Building Brands Beyond the Pitch: The Importance of Athlete Representation with Callum Noad

Building Brands Beyond the Pitch: The Importance of Athlete Representation with Callum Noad

Update: 2025-08-12
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In this episode, David welcomes Callum Noad, the head of talent at Entourage Sport and Entertainment. Callum shares insights into the competitive nature of the sports industry, the importance of networking, and the value of hard work in securing opportunities. Callum discusses the dual focus of Entourage on talent representation and sponsorship, emphasising the need for athletes to build their brands, especially as they approach the end of their careers.


KEY TAKEAWAYS


Importance of Networking and Experience: Gaining practical experience through internships and networking is crucial in the competitive sports industry.


Value of Trust in Talent Representation: Establishing trust with talent is essential for successful partnerships. A strong reputation and personal relationships can lead to more opportunities and a willingness from talent to engage in projects.


Building a Personal Brand: Athletes, especially those nearing the end of their careers, should focus on building their brand and narrative.


Authenticity in Partnerships: Modern advertising demands authenticity. Brands and talent should align their values and narratives to create genuine partnerships that resonate with audiences.


Growth of Women's Sports: The commercial landscape for women's sports is evolving, but there is still a disparity compared to men's sports. Individual recognition of female athletes is crucial for their commercial success.


BEST MOMENTS


"I think sometimes people are happy just to go, oh, I've interned here, I've got a bit of experience at this place... I think that's the wrong attitude to have when you're starting in the industry."


"You never lose, you just learn."


"I think we need to sort of work on building out that individual recognition for the Lionesses, because... It's important as an industry that we continue to prioritise celebrating women's footballers as individuals."


"Until the stadiums are sold out and that's becoming increasingly more common... we're never going to be able to pay female players the same as the men's players."


"We want to celebrate these athletes as much as we do in the men's game."


GUESTS SOCIALS


https://www.linkedin.com/in/callumnoad/


OUR SOCIAL MEDIA LINKS:


Instagram: https://www.instagram.com/thebusinessoffootballpodcast/


Tik Tok : https://www.tiktok.com/@businessoffootball


HOST BIO


Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.


This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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Building Brands Beyond the Pitch: The Importance of Athlete Representation with Callum Noad

Building Brands Beyond the Pitch: The Importance of Athlete Representation with Callum Noad

David Chimbaza