What does it take to build a product org that can thrive across stages - from 0 to 1, and then to $100M+ scale?

This week on Zero to One, I’m joined by ⁠⁠Ibrahim Bashir⁠⁠, a seasoned product executive whose career has spanned Kindle Fire, Twitter, Box, and Amplitude. He’s led high-impact product teams across B2B SaaS, platforms, and infrastructure, helping companies evolve from single-product to multi-product strategies.

We cover:

• How to evaluate whether a product org is positioned for long-term success
• What product teams often overlook when expanding from one product to many
• Why product should be treated like a business, not a backlog
• Building product sense and recognizing what users actually need
• Navigating platform investments and customer trade-offs
• When extensibility strengthens your product - and when it doesn’t
• Grounding AI features in real user problems
• The mindset shifts needed when moving from IC to product leader
• The product decision that shaped his approach
• One lasting insight for anyone building in today’s evolving landscape

Ibrahim shares a thoughtful, systems-driven view of product, and what he’s learned from scaling teams, making hard calls, and building with intention.