From Founder to Building PLG Engines at Scale with AJ Jindal
Update: 2025-05-29
Description
How do you become a master of Product Led Growth in the age of AI?
I’m joined by AJ Jindal, a product and growth leader who’s scaled PLG engines at Sentry and AppDynamics, founded and sold an AI-first SaaS startup, and now leads product at Rippling.
We talk about how he transitioned from engineering to product, what it took to build and exit Fulcrum, and how he’s helped shaped the future of data activation at Census.
AJ shares real-world lessons on building AI-first platforms, running high-impact PLG, and navigating the shift from founder to product leader.
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