Building Emotive Brands with Purpose - Jim Pietruszynski
Description
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making.
Jim shares insights on how 95% of our purchasing decisions are driven by subconscious emotions, highlighting the need for brands to understand and quantify these emotions. The discussion delves into the role of purpose in branding, the influence of culture, and the significance of consistency across brand touch points.
Jim also touches on the importance of having the right people in brand marketing, emphasizing creativity and strategic thinking. Tune in to learn how brands can inspire affinity and drive purchase intent through emotional engagement.
https://www.soulsight.com/
https://www.linkedin.com/in/jim-pietruszynski-4a30836/
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