DiscoverIn the SauceBuilding On The Signals, Not The NOISE
Building On The Signals, Not The NOISE

Building On The Signals, Not The NOISE

Update: 2025-11-13
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Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers are looking for in today's uncertain world. Make sure to listen for a special discount at the end of the episode!

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Building On The Signals, Not The NOISE

Building On The Signals, Not The NOISE