DESCRIPTION

Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business. 

She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use.

KEY TAKEAWAYS

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  Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow.

  
  


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  Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with.

  
  


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  Lean into the things that you are passionate about.

  
  


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  Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal.

  
  


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  Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you.

  
  


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  Don’t be afraid to niche down. Kate´s business really took off when she did that.

  
  


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  Niching down provides clarity – you know exactly who you are targeting and how to reach them.

  
  


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  A clear mission and what makes you different from the competition are the foundations on which to build your brand.

  
  


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  People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you.

  
  


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  Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them.

  
  

BEST MOMENTS

“A brand is not just a flat thing. It can have a personality, and it can match your personality.” 

“As a small business, you have a whole lot more power in the fact that it’s you running it, and it’s not a team of faceless people.”

“By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.”

“We're just so blind to some of the special things about us…we put ourselves in a box.”

“I just leaned into where I was in my life and the things that I'm passionate about.”

EPISODE RESOURCES

https://finbostudio.co.uk

https://www.instagram.com/finbo_studio

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email hello@caninebusinessacademy.com

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/