This week, I’m joined by Lizzy Grant, owner and lead designer of White Point Creative, a boutique creative agency that helps online entrepreneurs refresh their brands and bring cohesion to their vision.
Lizzy and I dive deep into the creative process behind branding — not just how it looks, but how it feels. She shares how to create a “brand world” that represents your values, audience, and offers, and why your brand should grow and evolve just as you do.
We talk about:
- The difference between aesthetic branding and strategic design
- Why your visuals should evolve alongside your business
- What “brand worlds” really are — and how they create connection
- How sensitivity, values, and intuition shape powerful branding
- Setting boundaries as a creative while leading with service
Lizzy reminds us that your brand is not a one-time project — it’s a living, breathing extension of who you are and who you’re becoming. Whether you’re rebranding, pivoting, or just craving more alignment, this episode will help you rethink how you approach your visual identity and marketing strategy.
Connect with Lizzy:
- Instagram: @white.point.creative
- Facebook: https://www.facebook.com/whitepointcreative/
- Free Offer Fix Guide: whitepointcreative.com/offer-fix
- Newsletter + Resources: available at whitepointcreative.com
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