This week I’m joined by Libby DeLucien — systems strategist, founder, and unapologetically practical business builder. She’s the CEO of WootRecruit, Sell Convert Clean & Organize It, and creator of the 1 Layer Deep™ framework, helping entrepreneurs escape the day-to-day by building businesses that run without them.
Libby and I dive into her incredible journey — from starting with nothing during one of the hardest seasons of her life, to growing multiple companies, to accidentally stepping into the software industry and becoming a leader in her field. She shares exactly how she spotted gaps in the market, built solutions that scaled, and leveraged her personal brand to grow all of her businesses faster and more effectively.
We also talk about:
- Proof of concept — how to know if your idea will sell before you spend thousands building it
- Why a personal brand is one of your most valuable business assets
- The power of fractional hires and scaling smart
- Overcoming imposter syndrome and showing up consistently as the face of your company.
This conversation is packed with practical takeaways, mindset shifts, and behind-the-scenes stories you can apply to your own business right away!
Connect with Libby through your preferred platform: https://linktr.ee/libbyd
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