In this episode of Foundry Talks, we sit down with Madison Rifkin, CEO and Founder of Mount, to explore the rise of the 'Content Army,' a bold new approach to travel marketing that connects content creators directly with short-term rentals and hospitality brands.

Madison shares how her journey from a youth entrepreneur to tech founder led her to reimagine the guest experience, not just through physical amenities but through the power of storytelling. We dive into how Mount helps vacation rental hosts and hospitality brands build community, drive bookings, and elevate their visibility by activating a network of trusted creators.

Whether you're a hotelier, property manager, or just curious about where travel marketing is headed, this episode offers real takeaways for building brand connection in an authentic way.