In this episode of Foundry Talks, we sit down with Jasmine Seliga, founder of Affixify, a fast-growing platform revolutionizing how hotels discover and adopt the right tech. Jasmine shares her unexpected journey from aspiring medical sales representative to hospitality tech trailblazer, offering a behind-the-scenes look at launching a purpose-driven startup, navigating acquisitions, and building a business culture that will last.

We explore the critical challenges hotels face when integrating new technology, like lack of time, fragmented systems, and pay-to-play recommendations, as well as how Affixify is solving them through unbiased matchmaking, automation, and a commitment to authentic, people-first connection. Jasmine also touches on current tech trends, the real impact of AI (or lack thereof), and why understanding your team is so important when evaluating a tech stack.

Whether you're a hotelier, tech vendor, or startup founder, this conversation offers valuable insight into what it really takes to modernize the hospitality space, without losing sight of the human element.