In this episode of Foundry Talks, we sit down with Laurean Sahilices, founder of The Hotel Marketing Lady, to unpack what hotel marketing actually looks like beneath the surface. With 15+ years at luxury brands, Laurean shares why most hotels misunderstand marketing's role and how that's costing them revenue.

Laurean breaks down why vanity metrics don't pay the bills, how to plan festive seasons six months in advance (not in November), and why 90% OTA dependency should make any GM nervous. She also introduces practical frameworks for attracting the right guests at the right time on the right channels and explains why marketing foundations matter more than AI optimization.

If you're a hotel marketer drowning in tasks or a GM who thinks marketing is just social posts, this conversation will change how you approach revenue strategy. Laurean proves that when marketing is done right with clarity and strategy, it becomes the commercial engine that drives direct bookings and builds brand loyalty.

Connect with Laurean on LinkedIn or visit thehotelmarketinglady.com. Subscribe to Foundry Talks on Apple Podcasts and Spotify for more conversations with hospitality leaders shaping the future of travel.