Building a Customer Persona
Update: 2025-06-25
Description
Who are you really marketing to? In this episode, we dive into the power of creating customer personas to sharpen your tourism marketing strategy. You’ll learn how to build fictional—but data-driven—profiles of your ideal travelers, like “Sarah the Adventure Seeker” or “John the Cultural Explorer,” and how these personas can transform the way you craft messaging, develop offers, and boost conversions. We’ll show you where to gather the right data, how to identify patterns, and how to use these insights to speak directly to the people most likely to book. If you want to market smarter, not harder, this episode is a must-listen.
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