Creating Effective Paid Advertising Campaigns
Update: 2025-07-02
Description
In this episode, we dive into the world of paid advertising for tourism businesses — and how to use it to truly move the needle. If you’re still relying on organic reach alone, you’re likely leaving bookings on the table. We break down a step-by-step approach to getting the most from your ad spend, starting with how to build customer personas that actually guide your campaigns.
You’ll learn how to:
- Choose the right ad platforms (Google, Meta, Instagram, and more)
- Craft visuals and messaging that grab attention and drive action
- Target the right audience with pinpoint accuracy
- Track what matters and tweak for better ROI
Whether you’re just starting out or looking to scale, this episode gives you the roadmap to run ads that work — not just drain your budget.
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