Building a Powerhouse Marketing Team: Avoiding Fires and Mis-hires
Description
Marketing teams are evolving rapidly. They're getting smaller, but they're also becoming significantly more strategic and impactful. In this episode, Dan talks with Amanda McGrath about the fundamental shifts happening in how businesses should think about building their marketing teams.
We explore the critical importance of investing in senior strategic talent and how AI is enabling teams to achieve more. Amanda shares insights from her conversations with new marketers who've joined companies in their first 90 days, revealing common hiring mistakes and the difference between businesses that get marketing team building right versus those that don't.
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