In this episode of The SaaS Operator Podcast, we dive deep with Julio Martinez, the founder of Abacum, an innovative platform changing the game for finance teams in mid-market companies. Julio discusses the launch during the unpredictability of COVID-19 and takes us through the highs and lows of building Abacum from the ground up.

Tune in to learn more about:

~ The challenges of launching Abacum amid the COVID-19 pandemic.

~ The pivotal role of user research in shaping Abacum's product-market fit.

~ Julio's approach to building a robust sales and marketing strategy.

Timestamps:

• (00:00 ) - Intro.
  


• (00:28 ) - Identifying the Problem and Market Opportunity.
  


• (02:43 ) - The founding story of Abacum and how it got off the ground.
  


• (05:20 ) - Acquiring the first customers through networks.
  


• (06:41 ) - Funding journey of Abacum from angel investment to VC rounds.
  


• (08:47 ) - Impact and advice from Y Combinator.
  


• (13:07 ) - The team size and structure post-series A.
  


• (13:53 ) - Organizational structure and the split among different teams.
  


• (15:41 ) - Go-to-market strategy for Abacum.
  


• (16:32 ) - The structure and cooperation between the marketing and sales teams.
  


• (18:45 ) - Challenges and "war stories" from the early days.
  


• (21:01 ) - Learning from hiring mistakes and refining the hiring process.
  


• (23:48 ) - Importance of founder's gut feeling in the hiring process.
  


• (25:05 ) - Vision for Abacum in the next five years.
  


• (26:34 ) - Where to find Julio Martinez and Abacum online.

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Follow Julio:

On LinkedIn: https://www.linkedin.com/in/thejuliomartinez/

On Twitter: https://twitter.com/JULIOMARTINEZG

Mentioned In The Episode

Abacum - Financial Operations Automation Tool for Businesses.

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

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