Building a great marketing tech stack in FinTech, with Robert Boguszewski
Update: 2023-12-20
Description
The goal of this episode is to help you understand the challenges and opportunities for building a great marketing tech stack in 2024.
In this episode we cover:
- The role of marketing technology in FinTech
- The characteristics of the FinTech industry
- Frameworks to understand business and technology needs
Frameworks:
- EventStorming: https://www.eventstorming.com/
- AWS Well-Architected Framework: https://docs.aws.amazon.com/wellarchitected/latest/framework/welcome.html
Connect with us:
Robert Boguszewski: https://www.linkedin.com/in/robertboguszewski/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
Comments
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