Loyalty Programs: The Complete Guide (2nd Edition), with Philip Shelper
Description
In this episode we’re discussing the 2nd Edition of 'Loyalty Programs: The Complete Guide' with the author, Philip Shelper, who happens to be the very first guest of our podcast.
Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty programs on the planet. It combines a wide range of academic research, loyalty psychology and industry expertise to deliver a truly global view of all aspects of loyalty programs.
The goal of this episode is to discuss what’s new in the 2nd edition.
In this episode we cover:
- Who the book is for
- The major updates and new insights in the 2nd edition of the book
- The emerging trends in loyalty programs that businesses should be aware of
Connect with us:
Philip Shelper: https://www.linkedin.com/in/philipshelper/
Loyalty & Reward Co.: https://loyaltyrewardco.com/
'Loyalty Programs: The Complete Guide (2nd Edition)': https://loyaltyrewardco.com/insights/loyalty-programs-the-complete-guide/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
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