Building a resilient RevOps function with Alana Kadden Ballon of Sprout Social
Update: 2025-06-03
Description
In this episode, Alana Kadden Ballon shares her career journey from SDR at Salesforce to leading RevOps at high-growth organizations like Duo and Wiz, and now Sprout Social. With clarity and candor, she breaks down how modern RevOps leaders can evolve their teams, data strategy, and stakeholder alignment to meet today’s GTM challenges.
You’ll learn:
- Why over-relying on individual “heroes” creates brittle ops systems
- How Alana’s team spends more time fixing problems than finding them
- What a resilient data strategy actually looks like (hint: it’s cultural and technical
- Why change management is the real RevOps unlock
- The myth of the "magic tool" and what to do before you buy anything
- How to align post-sale incentives with sales without losing focus
Resources mentioned:
- Marc Benioff's V2MOM framework for strategic company alignment
- Article from First Round Review: Give away your Legos (and other commandments for scaling)
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