Positioning RevOps as the backbone of your GTM strategy
Update: 2025-05-27
Description
In this special episode of The Sales Compensation Show, we're spotlighting the RevOps function as the true powerhouse behind modern go-to-market success. Recorded live at our virtual RevOps Kickoff 2025, this panel features an incredible lineup of revenue leaders who are elevating operations into a strategic growth driver.
Hosted by Matthew Volm, Founder of RevOps Co-op, this conversation unpacks how to:
- Align cross-functional teams around shared revenue goals
- Build scalable systems that connect planning to execution
- Continually prove the value of RevOps to the C-suite
- Move beyond tactical firefighting to long-term GTM leadership
The conversation features:
 🔹 Olga Traskova, VP, Revenue Operations at Birdeye
 🔹 Jessica Kao, Senior Director, Marketing Ops & Martech (prev. Cloudinary)
 🔹 Alana Kadden Ballon, VP, Revenue Operations at Sprout Social
 🔹 Erin O'Leary, VP, RevOps & Enablement at Bottomline
 🔹 Olga Traskova, VP, Revenue Operations at Birdeye
 🔹 Jessica Kao, Senior Director, Marketing Ops & Martech (prev. Cloudinary)
 🔹 Alana Kadden Ballon, VP, Revenue Operations at Sprout Social
 🔹 Erin O'Leary, VP, RevOps & Enablement at Bottomline
Whether you’re building a RevOps team or scaling one, this episode will challenge how you position your function—and show you how to lead from the center of GTM.
The Sales Compensation Show is handcrafted by our friends over at: fame.so
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