In this Friday recap, I break down the systems behind a smoother, more profitable clinic day. You’ll hear how we batch routine care into a single half day per provider, which treatment sheets actually get used (and why they boost case acceptance), and what’s working in Facebook ads right now (plus the exact creator I learned from). I also share two recent second/third-opinion wins—why patients chose us (focused vs. radial shockwave, clear communication, simple immobilization) and how to keep them happy. We wrap with a practical “money model” for podiatry: a fast attraction offer, a three-tier package menu for plantar fasciitis, smart downsells, and a light-touch continuity idea that respects your schedule.

Keywords: podiatry practice management, batching routine care, plantar fasciitis packages, shockwave focused vs radial, Facebook ads podiatry, treatment sheets, urgent care podiatry offer, Alex Hormozi money model, scribe workflow, second opinion podiatry

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Show notes

What you’ll learn

• How to batch routine care into a single half day per provider without hurting patient satisfaction.

• The 4 treatment sheets that actually move the needle (Plantar Fasciitis, Achilles, Warts, Nail Fungus) and how to deploy them.

• A simple Facebook ads approach (learned from Ben Heath) and using ChatGPT to punch up ad creative.

• Why second-opinion patients chose us (focused shockwave access, clear expectations, and—yes—a CAM boot when no one else tried it).

• A practical money model for podiatry:

• Attraction offer: 48-hour guaranteed appointment (speed beats “free”).

• Packages: Basic → Advanced (Shockwave) → VIP Regenerative.

• Downsells: short trials, phased sessions, orthotic-first.

• Continuity/VIP: priority access + small perks without breaking your template.

Tools & ideas mentioned

• Treatment sheets (Plantar Fasciitis, Achilles, Warts, Nail Fungus)

• Focused vs. radial shockwave for deeper/bony vs. tendinous issues

• CAM boot for “never immobilized” over-use cases

• Facebook ads notes from Ben Heath; use ChatGPT to generate hooks/copy

• “Money model” framing inspired by Alex Hormozi (offer → packages → downsells → continuity)

Calls to action

• Want my treatment sheets? Email Don@PodiatryPracticeMastery.com

• Interested in the 6-month challenge/mastermind to hit $1M+ personal production? Visit the site or email me.

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Chapter timestamps (approximate)

• 00:00 – Intro & Friday format: Why we batch routine care into a single half day

• 01:10 – The 4 treatment sheets that matter: PF, Achilles, Warts, Nail Fungus

• 03:10 – Batching playbook: Patients adapt to your limits if you set them clearly

• 04:20 – Facebook ads in plain English: Ben Heath’s framework + ChatGPT for creative

• 06:40 – Scribe leverage: Freeing up brainspace between patients to work on the business

• 07:35 – Second/third-opinion wins: Why patients came (focused shockwave access)

• 10:15 – Case nuance: Navicular bump, orthotic rub, and the power of proactive comms

• 12:05 – Simple immobilization: When a CAM boot beats another round of theory

• 13:20 – Money model overview: Offer → packages → downsells → continuity

• 14:15 – Attraction offer: 48-hour guaranteed appointment vs “free” promos

• 16:05 – Package menu: Basic (conservative care) → Advanced (6 Shockwave) → VIP (regen + priority)

• 19:10 – Add-ons & downsells: Ultrasound, orthotics, phased Shockwave, CareCredit

• 21:10 – Light continuity: Priority access without breaking templates

• 22:30 – Wrap-up & next steps: What to implement this week