Intro

What’s the best shockwave device to buy for your podiatry practice? In this episode of Podiatry Practice Mastery, I break down my experience with Storz (focused and radial) and Softwave devices, plus practical advice on pricing, insurance coverage, and sales strategy.

What You’ll Learn in This Episode

Why you shouldn’t base your device choice on insurance coverage

Pros and cons of Storz focused vs. radial shockwave devices

Where Softwave excels and its hidden drawbacks

Key differences in sales approaches between vendors

Why buying high quality pays off long-term

Tips for trialing devices and building patient confidence

Why You Should Listen

If you’re weighing shockwave investments, this episode will help you cut through sales hype and make a confident choice that grows revenue and delivers lasting patient outcomes.

Key Topics Covered

[0:01 ] Listener question: choosing a shockwave device

[0:45 ] Insurance coverage reality check

[2:05 ] The Storz advantage: reputation and conferences

[3:45 ] Radial vs. Focused—when each is most useful

[5:12 ] Pros and cons of Softwave technology

[7:00 ] Cost differences and hidden expenses

[8:30 ] Why buying high-quality devices matters

[9:40 ] Avoiding the “cheap device trap”

[10:25 ] Free resources: Practice Formula and Million Dollar Club

👉 Listen now to learn how to confidently select the right shockwave device for your podiatry practice—and avoid costly mistakes that slow your growth!