Brands and entrepreneurs that share behind the scenes looks at how the business is getting built can connect with audiences on a deeper level.

It's not as easy as it looks. "Building in public" as a content strategy can be incredibly effective, but it takes time, effort, and great storytelling.

How can you do it well, and what pitfalls do you need to keep an eye out for? All of that today, and more, on Brand Sauce.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

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Have a topic for Joe? Email questions to brandsaucepod@gmail.com.