This Sunday, people across America will gather with friends and family to eat snacks, watch some football, and more importantly, enjoy some ads.

Here's the different ways brands will try to break through on advertising's biggest night, how you can review them like a seasoned marketing pro, and the lessons brands of all sizes can take from what ads on the biggest stage do right and do wrong.

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Have a topic for Joe? Email questions to brandsaucepod@gmail.com.