This is episode 7 and we’ve already started to address mistake number 3 - failing to build influence. In the last episode I talked about the need to get really clear on your personal brand - what people say about you when you’re not in the room. In this episode (and the next one too) I dive into the detail of 'influence'. I explain what I think Influence is (and what it isn’t) and also why it’s so important.

If you didn’t already listen to episode 6 on personal branding I’d really encourage you to go back and do this work on thinking about what you want to be known for before you continue with this work on influence. When you’re clear on your personal brand and you’re ready to build a strong and valuable sphere of influence you’re in the right place.

In this episode I dive into the detail of influence, and I'll show you how influence starts by building trust and giving value, ahead of receiving anything.