Welcome back to Lit in a Nutshell, the podcast where we break down powerful books into insights you can actually use. Today, we’re diving into a classic of business and leadership—Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras.

This book isn’t just about building companies; it’s about building enduring institutions. Collins and Porras spent six years studying some of the most iconic companies in history, asking one big question: what makes certain organizations thrive for decades—even centuries—while others fade away?

From defining a company’s core ideology to setting big, hairy, audacious goals, this book uncovers the DNA of businesses designed to outlast trends, economic downturns, and even leadership changes. Whether you’re an entrepreneur, a leader, or just someone who loves to understand what makes great organizations tick, this episode will give you timeless lessons on how to build something that lasts.