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Bullseye Customer Research with Michael Margolis

Bullseye Customer Research with Michael Margolis

Update: 2025-01-24
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Description

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.

Visit our website for the detailed episode recap with key learnings.

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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Bullseye Customer Research with Michael Margolis

Bullseye Customer Research with Michael Margolis

Jane Portman, Michael Margolis