While being second-in-command means supporting the leader, it’s often difficult to understand where you fit in. According to Joshua Hudson, a second-in-command needs to build robust systems that support the leader’s vision to identify which ideas are viable and which need to be passed over.



Joshua Hudson — CMO of I Build Your Brand — explains how he supports and complements the CEO’s vision for growth by using business systems thinking to automate processes so multiple projects can run simultaneously.



In this episode we discuss:

• The importance of playing Devil’s Advocate to the first-in-command


• Why you need to over-communicate with your business partners


• The necessary tools for systemization in today’s world