CEO on the Receiving end of Marketing Comms
Description
In this episode of Resting Pitch Face, Lee and Dan dive into the world of marketing comms — the good, the bad, and the downright baffling — to unpack what actually cuts through the noise when you’re selling to a CEO.
From inbox avalanches and cold-call catastrophes to the subtle art of genuine personalisation, they explore what makes a pitch stand out, why most miss the mark, and how this all ties back to what marketing leaders really value: connection, credibility, and long-term partnerships.
They get into:
- The red flags that make a CEO delete your email before opening it
- Why personalisation beats “spray and pray” every time
- What separates a one-off sale from a long-term partnership
- How being constantly pitched to has shaped our own marketing philosophy at Flaunt
If you’ve ever wondered what it’s like to be on the receiving end of hundreds of pitches a week — and what actually works when selling to senior decision-makers — this one’s for you.
United States
