In this episode of Resting Pitch Face, Lee and Polly break down why social media and SEO are no longer separate playbooks, and how marketers need to stop asking “which one wins?” and start asking “how do they work together?”
From TikTok being used like a search engine to Google indexing Reddit threads and YouTube videos, they explore what this shift means for brands trying to stay discoverable. Lee unpacks what’s changed in SEO strategy, Polly shows how social content now fuels visibility in search, and together they build the modern marketing stack where social + search aren’t rivals — they’re partners.
They get into:
-Why “social vs search” is the wrong question in 2025
-How Google’s AI Overviews, Reddit results and YouTube indexing are reshaping SEO
-The surprising impact of short-form video on rankings and dwell time
-What “search intent” looks like when you’re scrolling TikTok or Instagram
-Why SEO and social teams need to stop working in silos
-How to plan campaigns that work across both channels without doubling budgets
And in the Quickfire Round, Lee and Polly face off on TikTok vs YouTube, influencer videos vs Google results, and whether keywords or trending audio are easier to mess up.
If you’re managing search campaigns, planning Reels, or just wondering why your TikTok strategy is suddenly influencing your SEO performance, this one’s for you.